AI for Lead Generation: Made Easy

🚀 AI for Lead Generation: Made Easy

A Lunchtime Workshop by AI Potential, hosted by Sussex Innovation

🔹 Discover how AI can transform your lead generation process and help you connect with the right clients—faster and more effectively.

📅 Date: Tuesday, 11th March
🕛 Time: 12:30 PM – 2:00 PM
📍 Location: Sussex Innovation Centre, Falmer

What’s it all about?

We all know that finding the right clients can be time-consuming, frustrating, and, let’s be honest, a bit hit-and-miss. What if AI could do the hard work for you?

In this workshop, Gareth Kemp will walk you through the exact framework that has helped businesses attract senior leadership teams from companies like Spotify, Etsy, and Laurent Perrier. You’ll see firsthand how AI can streamline your lead generation, helping you connect with the right people—without the usual guesswork.

Your Ideal Client Avatar

The most important step in lead generation is knowing exactly who you’re trying to reach and why. Gareth will show you how to:
✅ Identify and define your ideal client using AI-driven insights
✅ Understand what they truly want and how to reach them
✅ Pinpoint the exact problems you solve for them

Without this level of detail, it’s almost impossible to connect with the right people and stand out from the crowd.

Explaining Your Value

Once you’ve defined your ideal client, Gareth will show you how to:
✅ Craft a message that feels natural, clear, and compelling
✅ Confidently introduce yourself at networking events
✅ Make sure people instantly understand the value of what you do

This practical, hands-on session will give you the tools to refine your messaging, attract the right clients, and generate better leads—faster. 🚀

Schedule

🎤 12:30 PM – 1:30 PM | AI for Lead Generation Workshop – Learn from Gareth Kemp and apply AI-powered strategies
🍽 1:30 PM – 2:00 PM | Refreshments & Networking – Enjoy delicious refreshments provided by Nostos while you connect with fellow attendees.

Meet Your Speaker: Gareth Kemp, Founder of AI Potential

Gareth Kemp is the founder of AI Potential and a leading expert in generative AI training. With a background in international business development, his agency helped clients attract senior leadership teams from companies like Etsy, Spotify, and Laurent Perrier.

In March 2023, recognising the game-changing potential of generative AI, Gareth made the bold decision to shut down his agency overnight and dedicate himself entirely to this rapidly evolving field. Since then, he’s trained teams from 100+ organisations, proving that AI isn’t just a buzzword—it’s a tool anyone can learn to use effectively. Gareth’s approach is all about cutting through the hype and showing professionals how to make AI work for them in a way that’s practical, accessible, and results-driven.

Who should come?

👉 Business owners, founders, and freelancers who want to attract more of the right clients
👉 Sales and marketing teams looking for smarter ways to connect with their audience
👉 Anyone curious about AI and how it can be used to streamline business growth

What to expect

🎤 Straightforward, practical advice from AI expert Gareth Kemp
🛠 Hands-on exercises so you can try AI tools for yourself
🤝 Networking with like-minded professionals in a relaxed, informal setting

🎟️ Spaces are limited, so grab your ticket now!