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BEGIN:VEVENT
UID:1052@siliconbrighton.com
DTSTART;TZID=Europe/London:20250514T120000
DTEND;TZID=Europe/London:20250514T123000
DTSTAMP:20250506T071629Z
URL:https://siliconbrighton.com/events/analytics-with-a-beating-heart-how-
 to-turn-website-data-into-emotion-driven-content-that-builds-brand-trust-a
 nd-customer-engagement/
SUMMARY:Analytics with a Beating Heart - How to Turn Website Data into Emot
 ion-Driven Content That Builds Brand Trust and Customer Engagement
DESCRIPTION:About the Event\nYou’ve got the data. But does it move anyone
 ?\n\nMost businesses track clicks\, bounce rates\, and traffic… and stop
  there.\nBut raw data alone doesn’t build loyalty. Numbers don’t inspi
 re action.\nEmotion does.\n\nThis 30-minute session is designed to help yo
 u to understand how to bridge the gap between cold data and warm\, human c
 onnection.\n\nJoin Consumer Psychology Consultant Alessandro Calzolari and
  Data Strategy Expert Jeremy Horne for a fast-paced\, high-value introduct
 ion to turning insights into action and information into trust.\n\nIf your
  website is full of analytics but low on connection\, this session is for 
 you.\n\nWhy They're Running This Session\nFar too many businesses treat da
 ta as an end point\, something to collect\, report on\, and forget.\nBut i
 n reality\, data is just the beginning.\n\nWhen you interpret what people 
 are doing without understanding why they’re doing it\, you miss the emot
 ional context that drives real decisions.\n\nThis session will help you mo
 ve from information to inspiration\, using your data not just to measure\,
  but to meaningfully engage.\nWhat You’ll Learn in 30 Minutes\n- Why to 
 turn website activity into clear customer insight\n- How to shape content 
 that speaks to both logic and emotion\n- The three Ws behind emotionally r
 esonant marketing content\n- How to avoid generic messaging by linking dat
 a to identity and intention\n- A practical intro to Emotive Content Optimi
 sation (ECO)\, a method for crafting content that feels as good as it perf
 orms\n\nAnd yes\, there’ll be time to ask questions and explore how this
  applies to your business.\n\n&nbsp\;\nWho It’s For\nThis is for you if:
 \n\n 	You’re sitting on data but unsure how to use it meaningfully\n 	Yo
 ur marketing feels technically correct… but emotionally flat\n 	You want
  to deepen client connection without guesswork\n 	You believe that emotion
  isn’t the opposite of data. It’s what makes it valuable\n
ATTACH;FMTTYPE=image/jpeg:https://siliconbrighton.com/wp-content/uploads/2
 025/05/Analytics-with-a-Beating-Heart-with-Alessandro-Calzolari-and-Jeremy
 -Horne.jpg
CATEGORIES:Community Event
LOCATION:Barclays Eagle Labs Brighton – 1 Preston Road\, 1 Preston Road \
 , Brighton and Hove\, BN1 4QU\, United Kingdom
GEO:50.83374;-0.139375
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DTSTART:20250330T020000
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