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UID:1810@siliconbrighton.com
DTSTART;TZID=Europe/London:20260729T174500
DTEND;TZID=Europe/London:20260729T201500
DTSTAMP:20260729T105428Z
URL:https://siliconbrighton.com/events/brighton-data-forum-clickstream-dat
 a-and-team-leadership/
SUMMARY:Brighton Data Forum – Clickstream data and team leadership
DESCRIPTION:Speakers:\n\n\n 	Mike Calleja\, Data Lead (International) at Se
 mrush\,\n"Clickstream Data\, and Why Customer Journey Mapping is Critical"
 \n 	Nikki Miles\, Head of Data and Analytics at MPB\, "Untethered: What te
 chnical transformation doesn’t solve"\n\nWe'll start with a talk on cli
 ckstream analytics. In this talk\, we will cover the concept of clickstrea
 m data\, and how it’s typically used to solve the increasingly important
  challenge of customer journey mapping. We will cover how Semrush approach
 es clickstream data (both from a technology and product standpoint) to hel
 p illustrate how this valuable source of data can be used within your own 
 business projects.\nWe will also have returning speaker Nikki from mpb.
 com. Drawing on MPB’s data journey\, Nikki will share how strong founda
 tions\, scalable data products and a culture of insight can help organisat
 ions move from ambition to action. She will also reflect on the parallels 
 between organisational change and personal challenge\, using her first mar
 athon as a lens for the discipline\, discomfort and resilience required to
  keep moving forward.\nLocation is Platf9rm offices\, 5th floor\, Tower Po
 int\, North Road. Please plan to arrive on time\, use the buzzer to call t
 he Platf9rm reception (reception closes at 18:00).\nAs with most of our ev
 ents\, this event will be live-streamed on youtube. Remote viewers can jo
 in here.
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CATEGORIES:Brighton Data Forum,Silicon Brighton Event
LOCATION:PLATF9RM Brighton\, Tower Point\, 44 North Road\, Brighton\, BN1 1
 YR\, United Kingdom
GEO:50.825635;-0.141572
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  Brighton:geo:50.825635,-0.141572
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DTSTART:20260329T020000
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