BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//wp-events-plugin.com//7.2.3.1//EN
TZID:Europe/London
X-WR-TIMEZONE:Europe/London
BEGIN:VEVENT
UID:132@siliconbrighton.com
DTSTART;TZID=Europe/London:20220525T170000
DTEND;TZID=Europe/London:20220525T190000
DTSTAMP:20221215T102913Z
URL:https://siliconbrighton.com/events/brighton-data-forum-ga4-machine-lea
 rning-made-easy/
SUMMARY:Brighton Data Forum: GA4: Machine Learning Made Easy?
DESCRIPTION:\nWelcome to the brighton data forum!\nWe are pleased to host t
 his hybrid event\, both on zoom\, and in-person\, at our familiar home in
  the Brandwatch offices on Church street\, North Laine.In-person attende
 es: please arrive at 18:30 for snacks and socializing before the talk.Remo
 te attendees: we will start broadcasting the meeting at 19:00 at this zo
 om link.\nOur speaker this time is a local analytics expert\, trainer\, bl
 ogger\, podcaster and overall enthusiast at Measurelab\, Daniel Perr
 y-Reed!\nDaniel will talk about exciting\, recent changes coming to Google
  Analytics in a presentation titled "GA4: Machine Learning made easy?"Summ
 ary:With the pivot to Google Analytics 4\, many are realising that it's no
 t a simple switch over from Universal Analytics. However\, GA4 also has a 
 suite of new tools and features\, specifically Machine Learning models\, t
 hat are avaliable to everyone for free. But is this a good thing or bad th
 ing...
CATEGORIES:Silicon Brighton Event
LOCATION:\, \, 
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=\, ;X-APPLE-RADIUS=100;X-TI
 TLE=:geo:0,0
END:VEVENT
BEGIN:VTIMEZONE
TZID:Europe/London
X-LIC-LOCATION:Europe/London
BEGIN:DAYLIGHT
DTSTART:20220327T020000
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
END:DAYLIGHT
END:VTIMEZONE
END:VCALENDAR