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UID:1784@siliconbrighton.com
DTSTART;TZID=Europe/London:20260723T180000
DTEND;TZID=Europe/London:20260723T200000
DTSTAMP:20260707T154659Z
URL:https://siliconbrighton.com/events/brighton-data-intelligence-network/
SUMMARY:Brighton Data Intelligence Network
DESCRIPTION:--- Talk Information ---\nThe Future of Marketing Measurement I
 sn't Better Attribution. It's Less Attribution.\nAbbie Brookes\, Data Scie
 ntist at Datacove\nFor years\, marketers have debated which attribution mo
 del is "right" - first-click\, last-click\, multi-touch\, or data-driven. 
 Attribution is inherently biased\, rewarding channels based on where they 
 appear in a customer journey rather than their true business impact. Marke
 ting Mix Models (MMMs) doesn't solve this by providing a better attributio
 n framework - they solve it by changing the perspective entirely. As priva
 cy changes and customer journeys become increasingly complex\, the future 
 of measurement may not be better attribution\, but less attribution altoge
 ther.\nUsing LLMs to Bootstrap Interactive Company Classifiers at scale\nA
 lastair James\, SaaS CTO at GoodFit\nAt GoodFit\, we developed a hybrid cl
 assification platform that uses LLMs to bootstrap training data\, human-in
 -the-loop workflows to validate and improve predictions\, and traditional 
 machine learning models to provide scalable\, high-quality company classif
 ication across the web.\nAl is an experienced SaaS CTO with a PhD in stati
 stical computer science and machine learning\, Al has worked across startu
 ps and scale-ups building data-driven products\, teams and platforms\, wit
 h a particular interest in applying statistical machine learning\, predict
 ive modelling and large-scale data processing to real-world business chall
 enges.\n--- Schedule &amp\; Refreshments ---\nNow\, refreshments! Drinks a
 nd nibbles will be served from 6pm. Talks will commence at 6:30pm/6:45pm a
 nd the event will conclude at 8pm. The conversation will continue after th
 e event at a local pub.
ATTACH;FMTTYPE=image/jpeg:https://siliconbrighton.com/wp-content/uploads/2
 026/07/meetup-groups-images-1.png
CATEGORIES:Brighton Data Intelligence Network,Silicon Brighton Event
LOCATION:PLATF9RM Brighton\, Tower Point\, 44 North Road\, Brighton\, BN1 1
 YR\, United Kingdom
GEO:50.825635;-0.141572
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 \, Brighton\, BN1 1YR\, United Kingdom;X-APPLE-RADIUS=100;X-TITLE=PLATF9RM
  Brighton:geo:50.825635,-0.141572
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