Empathic Marketing – The Power of Empathy in Marketing Communication to Stand Out in Crowded Markets (Online Book Launch)

About the Event
In crowded markets, great products often go unnoticed — not because they’re unworthy, but because the message doesn’t land.

Empathic Marketing is a guide for professionals who are tired of chasing attention and ready to build genuine connection. If you’ve ever felt like you’re doing everything right but still not standing out… this is for you.

Written for busy people who value clarity over complexity, this book cuts through noise and theory, getting straight to what moves people: empathy, simplicity, and trust.

Why Alessandro Wrote This Book

Much of today’s marketing advice feels either outdated or overwhelming.
You’re told to post more, optimise more, automate more — all while never really understanding why your message isn’t converting.

Most books stay stuck at the surface or bury you in theory.
I wanted to write something that works in real life — without requiring a marketing degree or hours you don’t have.

This book is the result:
– Clear, human communication principles
– Built for professionals who want to connect, not just convince
– Designed to help you become the obvious choice — without shouting louder

What You’ll Experience at the Launch

– Why even great offers fail to convert — and how to fix it
– A simple shift that makes your message resonate instantly
– How empathy changes buying decisions — without being manipulative
– Why clarity outperforms cleverness (especially when time is limited)
– A framework that makes your clients feel like the hero in your story
– Live Q&A to bring your real marketing challenges

🎁 Bonus gifts for active participants who attend live

Who It’s For
This is for you if:

• You run a business or lead a brand in a competitive space
• You feel your expertise is undervalued or misunderstood
• You want to attract clients through clarity, not pressure
• You’re tired of “sounding like everyone else” and ready to market in a way that actually feels right