FLIRT Conference – Future Leaders in Responsible Technology

A blueprint for the AI-native organisation. Explore how AI is reshaping media, marketing, operations and the future of work.

Something is happening to your industry. The question is whether you’re shaping it or watching it happen to you.

FLIRT – Future Leaders in Responsible Technology – is a two-day festival-conference taking over Brighton on 2nd and 3rd November 2026. From the founding team behind the AIMI Conference, the UK’s first Creative AI conference for the media and creative industries, FLIRT takes that conversation further. It’s the UK’s first city-wide gathering for organisations navigating the responsible roll-out of AI. How do you implement it in the real world, operationalise it across your teams, prepare your people for what’s coming, and build something that actually lasts?

Not a tech conference that mentions culture. Not a media event that nods at AI. The real thing.

FLIRT maps the full picture of what an AI-native organisation actually looks like, from the creative and cultural layer through to systems, infrastructure, governance, talent, and real-world execution. A blueprint, spread across a city.

At the centre of that blueprint is AIMI, the AI in Media Institute – the founding community for media and creative professionals who have been having this conversation longer than most, and are not done yet.