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UID:728@siliconbrighton.com
DTSTART;TZID=Europe/London:20240516T100000
DTEND;TZID=Europe/London:20240516T120000
DTSTAMP:20240508T120513Z
URL:https://siliconbrighton.com/events/google-consent-mode-v2-explained/
SUMMARY:Google Consent Mode V2 explained | Marketing Matters
DESCRIPTION:Only 30% of Marketeers feel ready for the shift from 3rd party 
 to 1st party data. Find out more about how to turn this into a super power
 .\n'have we installed it correctly?' 'Am I seeing the impact on my data th
 at other brands are seeing?' 'how can I make this work to my advantage?' '
 how can I explain this to my seniors and stakeholders?'\nCome along to mee
 t a panel of data experts &amp\; brand marketing managers to discuss the c
 hallenges and opportunities that Google Consent Mode V2 presents us. Our h
 osts\, marketing agency Trapeze Media\, will be encouraging an open forum
  so you can bring any specific questions you have and get some answers.\nW
 e recommend you BYOWD (bring your own web developer) if you can as a lot
  of questions marketers have are now best communicated with your web devel
 opers. We're aiming for a future where marketers and web developers live t
 ogether in harmony\, and it is achievable.\n### Our panel consists of expe
 rts from across data\, brand and agency looking at:\n\n\n 	How to transiti
 on from reliance on 3rd party to 1st party data\n 	Google's AI modelline\,
  how it works and what it means\n 	How to communicate to stakeholders\, li
 ne managers and team members\n\n### And a massive thank you to Silicon Br
 ighton for their support always in putting on these events.\n“Our missi
 on is to put Brighton on the map as a technology hub\, spotlighting the re
 gion for talent and investment.\nWe make meaningful introductions and engi
 neer opportunities for collaboration across organisations. Everything we d
 o helps make Brighton &amp\; Hove a great place to bring tech to life.\n##
 # So join us for coffee and pastries and figure out how to turn this globa
 l shift into a super power for your business.
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CATEGORIES:Marketing Matters,Silicon Brighton Event
LOCATION:Shelter Hall\, Kings Road Arches\, Brighton\, BN1 1NB\, United Kin
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