BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//wp-events-plugin.com//7.2.3.1//EN
TZID:Europe/London
X-WR-TIMEZONE:Europe/London
BEGIN:VEVENT
UID:1831@siliconbrighton.com
DTSTART;TZID=Europe/London:20260901T100000
DTEND;TZID=Europe/London:20260901T130000
DTSTAMP:20260826T063907Z
URL:https://siliconbrighton.com/events/grow-your-sales-the-ultimate-sales-
 playbook/
SUMMARY:Grow Your Sales: The Ultimate Sales Playbook
DESCRIPTION:📝 Description:\n\nThis is the sixth workshop of our Sales Ac
 celerator. It helps you bring together all the tools\, insights\, and stra
 tegies from the previous workshops to build your own complete sales playbo
 ok. You will create a clear\, repeatable\, and scalable sales framework th
 at supports consistent sales performance. It strengthens your ability to p
 lan\, structure\, and lead your sales activity with confidence and purpose
 .\n\nSales Accelerator programme is a 12‑week journey consisting of 6 ex
 pert‑led workshops. You may attend the full programme or join individual
  workshops depending on your needs. The programme supports founders to imp
 rove their sales capability by providing structured learning\, practical t
 ools\, and real examples.\n\n📚 What to expect:\n\n•An introduction to
  the DEAL Framework and how it supports a strong sales strategy.•A pract
 ical session on building a sales playbook tailored to your business model.
 •Exercises that help you bring together your customer insights\, funnel\
 , metrics\, and pitch into one clear structure.•Real founder stories sho
 wing how a strong playbook improved their sales consistency and growth.•
 A Growth Lab focused on strengthening your mindset for long‑term sales r
 esilience.\n\n👥 Why attend:\n\n•Learn how to build a complete\, struc
 tured sales playbook that supports repeatable success.•Understand how to
  combine your tools\, insights\, and learnings into a practical framework.
 •Strengthen your ability to lead your sales activity with clarity and co
 nfidence.•Improve your resilience and readiness for future sales challen
 ges.•Leave with a practical\, actionable playbook that supports long‑t
 erm growth.\n\n🗣️ Our guest speaker: Lawrence Wilson\n\nhttp://linked
 in.com/in/lawrence-wilson-hedinghamadvltd\n\nwww.hedinghamstc.co.uk\n\nWit
 h 23 years of sales experience as a business owner and sales manager for g
 lobal firms\, Lawrence helps business owners\, professional sellers and th
 ose new to sales achieve meaningful growth and realise their ambitions. Hi
 s background spans key account management\, enterprise sales\, new busines
 s development and consultative selling\, giving him a deep understanding o
 f what drives commercial performance.\n\nSince launching his training and 
 consulting practice in 2017\, he has supported dozens of small and micro b
 usinesses across multiple sectors to build strategic\, sales and marketing
  plans with a strong focus on practical execution.\n\nLawrence specialises
  in helping business owners and sales people break out of common sales tra
 ps — selling on price instead of value\, relying on discounting to win d
 eals\, lacking consistent leads\, low order values and chasing prospects w
 ho never buy. He brings two decades of hands‑on experience and proven of
 fline and online sales and marketing knowledge\, delivered in a straightfo
 rward\, down-to-earth style\, without jargon to help individuals and teams
  supercharge their growth.
ATTACH;FMTTYPE=image/jpeg:https://siliconbrighton.com/wp-content/uploads/2
 026/08/Playbook.jpg
CATEGORIES:Community Event
LOCATION:Elm House University of Brighton\, Lewes Road\, Brighton\, BN2 4GJ
 \, United Kingdom
GEO:50.844023;-0.118807
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=Lewes Road\, Brighton\, BN2
  4GJ\, United Kingdom;X-APPLE-RADIUS=100;X-TITLE=Elm House University of B
 righton:geo:50.844023,-0.118807
END:VEVENT
BEGIN:VTIMEZONE
TZID:Europe/London
X-LIC-LOCATION:Europe/London
BEGIN:DAYLIGHT
DTSTART:20260329T020000
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
END:DAYLIGHT
END:VTIMEZONE
END:VCALENDAR