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UID:328@siliconbrighton.com
DTSTART;TZID=Europe/London:20230303T100000
DTEND;TZID=Europe/London:20230303T113000
DTSTAMP:20230215T162027Z
URL:https://siliconbrighton.com/events/how-to-attract-and-convert-your-ide
 al-client/
SUMMARY:How to attract and convert your ideal client
DESCRIPTION:How well do you know your dream client?\n\nIf you're running yo
 ur own business\, you probably have at least a vague idea of your dream cl
 ient. Many business owners go too broad with their marketing and struggle 
 to attract and retain the right clients\, leading them into the famine or 
 feast cycle that freelancing can often bring.\n\nMarketing to an unknown a
 udience is a little like standing in the high street with a megaphone shou
 ting about your business. It’s just noise with no real direction and who
  wants that in their lives? The more specific you are\, the better connect
 ions you’ll form and the more profitable your business will be.\n\nBeing
  able to clearly define your ideal clients means you can:\n\n 	Find them m
 ore easily online\n 	Ccommunicate the unique value you offer\n 	Talk in te
 rms of their problems and your solutions rather than products and services
 \n 	Motivate them to WANT to work with you over other solutions\n\nCreatin
 g personas goes deeper than simple demographics such as age\, gender\, and
  income bracket. If you really want to form meaningful connections\, you n
 eed to know your clients intimately\; what makes them tick\, their dreams 
 and ambitions\, their challenges\, pain points and pleasure points.\n\nThi
 s workshop will walk you through the process of describing your ideal clie
 nt in detail. By the end\, you’ll be able to talk about your ideal clien
 t as if they were a real person and understand their pain points\, motivat
 ors and attributes.\n\nThis means you'll also be able to communicate exact
 ly why they should work with you!
ATTACH;FMTTYPE=image/jpeg:https://siliconbrighton.com/wp-content/uploads/2
 023/02/Ideal-Client-Workshop-Header-2160-×-1080px-1920-×-1080px.png
CATEGORIES:Community Event
LOCATION:https://www.eventbrite.co.uk/e/how-to-attract-and-convert-your-ide
 al-client-tickets-542669177117
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