Marketing Matters: Collaborate & Listen – Hospitality X Tech mash up!

Join us for another future gazing analytical panel, this time from the hospitality sector.

If you’ve not been before, Marketing Matters is a casual affair where there’s always a friendly face for you to lock eyes with and start chatting to over a bit of food, before sitting down to hear a lively panel discussion on topics that cross the marketing and tech worlds.

This edition we’re looking at the world of hospitality and how the tech space is helping or hindering this and what the future might hold.

On our panel is the formidable Mark McCulloch. Leading Brand and Marketing consultant for hospitality, tech and B2B by day and attracting the next generation of talent into hospitality by night. Less than a year ago he launched Hospitality Rising. A high-profile advertising campaign aimed at tackling the industry’s staffing crisis with the backing of top chefs including Tom Kerridge, Angela Hartnett, Rick Stein and Raymond Blanc.

Jo Lynch has 18 years experience working across all sides of hospitality; operator, supplier, agency and now she’s with KAM Insights reporting current trends and consumer behaviours. Jo will be bringing the facts alongside a few jokes for good measure to make sure we’re all ground in some sort of reality when we go chasing down these technological unicorns.

Jordan Mower is the Founder, Head Brewer and Managing Director of UnBarred Brewery Brighton. His experience started as one of passion and registered Hove’s first Nano Brewery. He has been a Head brewer for several breweries winning awards along the way. When he was a contract brewer he helped develop many non commercial brands bringing them to the commercial market along with some International brands. He’s covered every aspect of the industry from Marketing, Sales and Logistics. From the conception of product to taking it to the market, his passion comes alive with creativity.

And Olivia Reid, F&B Director at Sessions who run Shelter Hall and is a pioneer for utilising technology within her businesses. Olivia will be telling us all about their latest POS acquisition which is resulting in operational growth and scale.

The evening’s food is delivered by Pulse Kitchen. In 2015, they had a serendipitous meeting of minds and their purpose is to change the world by changing the way we eat.

They empower food service operators and people at home to cook delicious, healthy meals in minutes to improve people’s quality of life, and facilitate the transition toward food systems that truly nourish people and heal the planet.

They are obsessed with flavour and natural quality ingredients. They are committed to creating the best-tasting pulse-based products in the world

So what will we discuss on the night?
Collaboration is one of the keys to growth & innovation and the hospitality sector is a master of collaboration. Brand partnerships, menu mashups, and artist collabs keep interest and excitement in brands up and allow reach to audiences outside of the norm.

In recent days the hospitality sector has seen a lot of tech innovation. As the world closed for a bit the sector had to figure out how to serve food and experience online. The hospitality sector has been through the biggest shake up of any seen over the last few years. The highstreets are quieter and bricks and mortar businesses have to be agile in the way they get people through the door and bums on seats.
So what innovations are coming in this sector? How has the hospitality sector explored technology partnerships to put themselves ahead of the curve and influence customers.

Join us for a discussion with some of the country’s leading innovators in the hospitality-tech space.

AND, thanks to our wonderful sponsors ConnectorEngine, everyone who attends will receive a £1000 credit against a new ConnectorEngine subscription. With ConnectorEngine you can manage both your own and your clients’ data integrations with ease by automating the movement of data to where you need it most.

We are happy to ask any questions anyone might have prior to the event so send ‘em over!