There’s not enough science in product marketing.
All too often, it’s based on hearsay or unproven ideas. In this talk, Phill Agnew, Host of Nudge – the marketing science podcast, talks about how to apply consumer psychology and behavioural science at a strategic and tactical level with your product marketing.
He’ll share how one line of text can dramatically change a product marketing campaign, the reasons why several product launches fail, and why he told 10,000 people his podcast was crap.
About Marketing Talk
Marketing Talk is a virtual community for marketers of all levels who want to hone their skills, up their knowledge and meet other like-minded professionals. You can join the meetup community here.