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UID:309@siliconbrighton.com
DTSTART;TZID=Europe/London:20230203T123000
DTEND;TZID=Europe/London:20230203T140000
DTSTAMP:20230208T043830Z
URL:https://siliconbrighton.com/events/marketing-talk-does-advertising-wor
 k-evaluating-long-term-impact-of-our-marketing-investments/
SUMMARY:Marketing Talk: Does advertising work? Evaluating long term impact 
 of our marketing investments
DESCRIPTION:Welcome back\, marketers! We're delighted to share that for the
  first time in Marketing Talk history\, we'll be hosting this event in-per
 son and online!\nTo kick-off our inaugural hybrid meetup\, we'll be joined
  by Jeremy Horne (Founder &amp\; Director of Datacove) for his talk\, 'D
 oes advertising work? Evaluating the long term impact of our marketing inv
 estments'.\nIt’s the age-old question – does advertising really work? 
 Do the billions of pounds spent on marketing each year drive people to buy
  products – or would they just buy them anyway? And even if it does work
 \, what is the optimal mix of spend across online and offline platforms? A
 t what level do we exhaust our consumer base and end up wasting money? Wha
 t happens if we stop advertising? These are just some the questions econom
 etric studies look to answer.\nIn partnership with independent media agenc
 y December19\, Datacove built a model to unpick the impact of over £38M o
 f media spend on over 300\,000 digital accounting product sign-ups. It’s
  not just about the media though – they also used the model to assess th
 e impact of factors outside of our control\, for example advertising by co
 mpetitors\, covid-19 lockdowns and Brexit – all of this through building
  their own econometric modeller.\nDuring this talk\, Jeremy will take you 
 through their approach and how their insight is being used to spend the ad
 vertising budget more efficiently – whilst still increasing the number o
 f sign-ups!
ATTACH;FMTTYPE=image/jpeg:https://siliconbrighton.com/wp-content/uploads/2
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CATEGORIES:Marketing Matters,Silicon Brighton Event
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