BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN TZID:Europe/London X-WR-TIMEZONE:Europe/London BEGIN:VEVENT UID:172@siliconbrighton.com DTSTART;TZID=Europe/London:20210624T113000 DTEND;TZID=Europe/London:20210624T130000 DTSTAMP:20221215T105002Z URL:https://siliconbrighton.com/events/marketing-talk-june-meetup/ SUMMARY:Marketing Talk - June Meetup DESCRIPTION:Welcome to our June Marketing Talk event\, where we'\;ll be joined by Lisa Seymour and James Dempster from Fox&\;Bear!\n\nMarketin g Talk is a \;community for marketers honing their craft. We regularly host insightful and inspiring speakers who share their knowledge and expe riences in short talks to cover all topics every marketer needs in their t oolkit. our events are designed specifically for marketers taking their sk ills to the next level - whether you'\;re a student\, in an entry/mid- level role or considering a career change.\n\nThis is the stuff they don&# 039\;t teach you at marketing school...\n\n&lsquo\;The Language of Brand&r squo\;\n\n\n\n \;\n\nAs marketeers\, we&rsquo\;re entrusted with the i ntegrity of the brands we work with. So\, we need to ensure that the work produced not only follows guideline\, but truly reflects the spirit of the se brands and resonates with their intended audience.\n\nWhen we talk of & lsquo\;brand&rsquo\;\, it&rsquo\;s no longer about just the shape\, colour \, or tone of voice. It&rsquo\;s about how we bring all these elements tog ether\; to ensure we&rsquo\;re telling the right story\, to the right peop le.\n\nBut how do we approach this?\n\nIt falls to us to understand the nu ances that make brands different\, and we need to develop them with respec t to what&rsquo\;s gone before.\n\nJoin us for a conversation on this topi c\, as we learn how to navigate brand guidelines with bold but considered changes that can take your brand from a statement to a language.\n\nMore a bout: Lisa Seymour\n\nLisa is the Business Development Director\, at the a ward-winning agency for end-to-end storytelling: Fox&\;Bear.\n\nAlthoug h my current job title is very much focused on the sales side of agency li fe. My experience spans 15 years of working across media formats\, includi ng both print and digital. I'\;ve seen it all and have run creative te ams through -out my career. \; \;I believe in an audience centric process that is a collaboration between the business and the brand\n\n\nAg encies\, Teams &\; Ancient Greeks: Learning from a Co-Founder\n\n\n\nMo re about: James Dempster\n\nJames Dempster\, Co-Founder &\; Managing Di rector at Fox&\;Bear will be joining Marketing Talk for an interactive fireside chat alongside our host Catherine Loftus.\n\nThroughout this chat \, James will be sharing key experiences that influenced his career and en abled him to successfully run his own marketing agency.\n\nCatherine &\ ; James will also be discussing what should be considered when building ou t a diverse and inclusive marketing team\, which works successfully togeth er.\n\nJames will also be sharing his passion for the Ancient Greek&rsquo\ ;s with us\, explaining what we can learn from them when it comes to digit al marketing. He&rsquo\;ll be sharing how we can use the ideas from the An cient Greeks to effectively run agencies - they were definitely ahead of t heir time!\n\nOur Host\n\nMarketing Talk is hosted by Catherine Loftus - H ead of Brand @ Bird &\; Blend Tea Co. Catherine is a shining example of how by learning from and connecting with other\, you can accelerate your own progression. Catherine was once a terrified panellist \, but she'\ ;s progressed to become a fantastic keynote speaker. She hopes through Mar keting Talk\, others can do the same.\n \;\n\nRegister your free ticke t \;here. CATEGORIES:Marketing Matters END:VEVENT BEGIN:VTIMEZONE TZID:Europe/London X-LIC-LOCATION:Europe/London BEGIN:DAYLIGHT DTSTART:20210328T020000 TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST END:DAYLIGHT END:VTIMEZONE END:VCALENDAR