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UID:100@siliconbrighton.com
DTSTART;TZID=Europe/London:20221118T123000
DTEND;TZID=Europe/London:20221118T133000
DTSTAMP:20221215T101134Z
URL:https://siliconbrighton.com/events/marketing-talk-tackling-fake-traffi
 c-from-artificial-engagement/
SUMMARY:Marketing Talk: Tackling Fake Traffic from Artificial Engagement
DESCRIPTION:In today&rsquo\;s environment it is crucial for companies to be
  aware of the data risks associated with their go-to-market strategy.\n\nR
 ecent research shows that potentially up to one-third of a site&rsquo\;s v
 isitors are fraudulent\, non-human bots\, or fake users.\n\nThese invalid 
 clicks originate from both malicious and non-malicious sources\, but end u
 p polluting your sales and marketing funnels with bad\, or worse\, stolen 
 data. So how do you detect and deter artificial engagement?\n\nStewart Bou
 tcher is lead for the Artificial Enagement Hub at the Data &amp\; Marketin
 g Association (DMA) and at November&#039\;s Marketing Talk he&#039\;ll be 
 explaining how to identify bots and prevent them from being on your websit
 e.\n\nSign up here\n
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CATEGORIES:Marketing Matters
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