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UID:115@siliconbrighton.com
DTSTART;TZID=Europe/London:20220610T113000
DTEND;TZID=Europe/London:20220610T123000
DTSTAMP:20221215T101809Z
URL:https://siliconbrighton.com/events/marketing-talk-the-meta-verse-and-w
 eb3-for-ambitious-marketers-how-to-ride-a-wave-of-hype-and-not-drown/
SUMMARY:Marketing Talk: The Meta-verse and Web3 For Ambitious Marketers: Ho
 w to Ride a Wave of Hype and not Drown
DESCRIPTION:Join Marketing Talk this June for one of their 'Learn' sessions
 !\n\nDetails\nNew technology and trends present opportunities for marketer
 s in the first years of their careers. But also risks. You could be the ex
 pert on the latest thing\, or catch the blame for sinking resources into s
 omething that turned out to be a brief fad. Today the loudest noise in our
  industry is around the concepts of web3 and the metaverse.\nBut what are 
 these things and what are their actual uses for brands?\nAntony Mayfield m
 ade a name for himself with the rise of web 2.0 in the mid-noughties\, wri
 ting a book about it that was translated into several languages and founde
 d one of the industry's first social media practices at iCrossing in 2006.
 \nWhat lessons did he learn that might be useful for ambitious marketers i
 n the 2020s?\nJoin us for a free\, virtual event and what is sure to be a 
 fascinating discussion. See you there!
CATEGORIES:Marketing Matters
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