16 May

Online Roundtable: Is it time to rebrand ADHD?

Online Roundtable: Is it time to rebrand ADHD?


Thursday 16th May    
6:00pm - 7:30pm


Event Type

ADHD – or, to give it its ‘official’ name, Attention Deficit Hyperactivity Disorder – is often misunderstood, stigmatised, and misrepresented. And the name really doesn’t help matters.

As more and more people are getting an ADHD diagnosis in later life as a result of increased awareness and changes in the way diagnostic professionals assess for ADHD – particularly in women and people of colour – it prompts the question, is it time to rebrand ADHD?

In this roundtable, we’re joined by Kay Lock Kolp, wellbeing and high-performance coach, artist, podcaster and author to explore:

  • Is seeing ADHD as a ‘deficit’ helpful for anyone?
  • Do we really have a ‘deficit’ in attention, or do we sometimes have an overabundance of attention – we just struggle to control and focus where it goes?
  • Is ‘hyperactivity’ an accurate way to describe the emotional and energetic experience of ADHD?
  • Do those of us with ADHD feel like we’re being pathologised by the word ‘disorder’?

And, we want YOU to join the discussion too – whether you’re a neurodivergent business owner, advocate, or professional who has ADHD or works with those who do.

Together, let’s explore the challenges and strengths that comes with ADHD and discuss how this neurotype might be rebranded in order to reduce stigma, increase understanding and highlight its unique characteristics and contributions to the business world more accurately!

About Our Guest

Kay Lock Kolp is a wellbeing and high-performance coach, artist, podcaster and author.

She used to need a wheelchair… and then joyfully solo-hiked across England.

She used to ask permission to speak… and now she holds space for others to speak.

Over the course of her personal and professional journey, Kay has learned to trust herself in all things and now supports others through their transformation.

Find out more about Kay at kaylockkolp.com, on Instagram @weturnedoutokay, and on LinkedIn here.

Kay’s book, Waking Up: How I Grew to Love My Body and Myself While Solo-Hiking Across Northern England is out soon!

What format will the event take?

The event will last for 1 hour and 30 minutes, with rough timings as follows:

  • 10 mins – Welcome and time to settle in
  • 10 mins – Introduction
  • 55 mins – Questions & Facilitated Discussion
  • 15 mins – Closing comments, announcements & event end

Who is this session for?

This roundtable is open to any business owners, leaders or aspiring entrepreneurs who identify as neurodivergent or suspect they might be neurodivergent as well as anyone who wants to learn more about ADHD.

Event details

  • Date: Thursday 16th May 2024
  • Start Time: 18:00 GMT
  • End time: 19:30 GMT
  • Location: Online (Zoom link will be provided upon registration)
  • Cost: FREE to attend for members OR £5 to drop in

If you can’t attend live, don’t worry! A recording of the event will be made available to everyone who registers as well as our community members.

About Joyfully Different

Our mission is to make business joyful for neurodivergent founders. We’re a non-profit business community and learning hub for neurodivergent business owners, leaders and future founders. We believe self-diagnosis is completely valid – we aim to support everyone who needs us.

Want to find out more about our mission and join our community? Head on over to joyfullydifferent.co 

If you become a member of our community you’ll get your first month FREE.

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