BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN TZID:Europe/London X-WR-TIMEZONE:Europe/London BEGIN:VEVENT UID:435@siliconbrighton.com DTSTART;TZID=Europe/London:20230518T180000 DTEND;TZID=Europe/London:20230518T200000 DTSTAMP:20230425T124423Z URL:https://siliconbrighton.com/events/product-unleashed-ai-science/ SUMMARY:Product Unleashed: AI + Science DESCRIPTION:Welcome product enthusiasts!\nWe're a meet-up group that hosts bi-monthly live speaking events for those interested in the world of digit al products\, innovation\, design and doing things differently!\nEach mee t-up features new guests from some of the most influential product compani es around the world\, providing unique insights\, tangible ideas\, and new techniques to help drive change from the inside out.\n\nOur speakers:\nAv i Ashkenazi\nHead of Product and Design - Store Localisation @ Shopify\nAv i leads localization at Shopify and previously built the product and desig n teams at Iwoca\, transforming the lending industry across multiple chann els. He has a background in creating successful products\, developed cutti ng-edge UX concepts at Samsung\, and founded MusicTechFest. Check out his blog at Superavi.com.\nAbout the Talk:\nUnlocking the Potential of new te chnologies in Product Management\nIn this talk\, Avi will speak about the ways in which product people can utilize AI through a series of experiment s he ran.\nThese experiments include:\n• Asking smart questions\n• Doi ng user research and competitor research\n• Prioritising and preparing f or presentations as well as stakeholder influence\nSome of these experimen ts failed and some have succeeded but this is the only way to learn about new tools...not just by asking the tool to paint a dog in space 🐶 🚀\ nAlec Barr\nUX Director / Behavioural Science Ethicist / Head of Agency Gr owth @ Askable\nAlec Barr is a UX research consultant and respected leader in the world of human-centred design\, determined to undo bad design prac tices by leveraging behavioural science and emphasising the importance of UX copywriting.\nAbout the Talk:\nNavigating The 'Messy Middle' of E-Comme rce with Behavioural Science\nThe world of e-commerce is enormous and nebu lous\, accelerating at lightspeed following the global pandemic. But as th e marketplace has grown\, so too has our confusion about the people that o perate within it.\nThis is the central paradox of UX &\; marketing scie nce: as our ability to measure interactions online has gone up\, our abili ty to comprehend what we’re looking at has gone down.\nThe decision-maki ng faculties of consumers are now so complex and spread thinly across so m any touchpoints\, they have become almost inscrutable to UX and data pract itioners. How do we operate in – and design for – a space where there is this much uncertainty?\nWith reference to both theory and real-world ex amples\, we'll examine the psychological principles behind e-commerce's su ccess\, and assess how behavioural economics can be leveraged to both enha nce the user experience and nudge them towards conversion.\nWe’ll explor e…\n• The nuanced psychology of the consumer purchase journey\n• Pra ctical application of contemporary research on the use of “nudges” in e-commerce\n• Tools and techniques you can implement immediately into yo ur user flows\n• Some fun case studies\, showing both successes and fail ures!\n\nAbout your hosts:\nProduct Unleashed is brought to you by your ho sts John Griffin and Dominic Port.\nThe duo has worked on the design of products of all shapes and sizes and bring their energy and enthusiasm to this unique meetup\, packed with great guests and knowledge - for anyone interested in levelling up their game in the world of products.\nThe pair are helping to create a launchpad for design strategy and product shaping from the ground up\, paving the way for new explorative ways to bring Desi gn to the forefront of Ford Credit.\n\nOur May Event is proudly sponsored by Askable!\nAskable is for the legends who test\, it enables you to ask r eal people the right questions. Access thousands of participants from all walks of life\, ready to share their thoughts and ideas. Improve your prod ucts\, services\, early concepts\, and prototypes without assuming what yo ur audience wants because you don't need to assume when you get direct acc ess to them with Askable. ATTACH;FMTTYPE=image/jpeg:https://siliconbrighton.com/wp-content/uploads/2 023/04/product-unleashed-May.jpg CATEGORIES:Product Unleashed,Silicon Brighton Event LOCATION:WRAP\, 83 Queens Road\, Brighton\, BN1 3XE\, United Kingdom GEO:50.828143;-0.141247 X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=83 Queens Road\, Brighton\, BN1 3XE\, United Kingdom;X-APPLE-RADIUS=100;X-TITLE=WRAP:geo:50.828143,-0 .141247 END:VEVENT BEGIN:VTIMEZONE TZID:Europe/London X-LIC-LOCATION:Europe/London BEGIN:DAYLIGHT DTSTART:20230326T020000 TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST END:DAYLIGHT END:VTIMEZONE END:VCALENDAR