17 Nov

Product Unleashed: Strategy + Leadership

Product Unleashed: Strategy + Leadership


Thursday 17th November    
6:00pm - 8:30pm


Event Type

Map Unavailable

Strategy + Leadership

With guest speakers:

Tom Prior & Aleksandra Melnikova

Event description:
In this exciting meetup we learn about how to navigate the murky waters of product strategy using Strategy maps to guide us on our journey to the treasures that lie below the surface! 🗺️ 🏴‍☠️ 💎

We'll also be delving into the hot topic of leadership – using real world examples and tangible lessons, this is not a talk to be missed! 🤜🏼💥🤛🏼

Event Format:

This is a hybrid event, offering the option to come along in person or join us from anywhere online!

For online, register here:

Our speakers:

Tom Prior

Digital Product Designer & Design Strategist (Independent)

Tom is an independent Digital Product Designer and Design Strategist. He's spent over 15 years working for organisations you've never heard of (like Cannes Lions and EMAP Group), and a handful you probably have (like Virgin Holidays, Specsavers, and Save The Children).

Through a decade of design leadership he has grown design teams both agency-side and in-house, and has a passion for making improving the strategy and business confidence of product teams.

A keen supporter of the grassroots design community, Tom is a design mentor, co-organiser of the UK’s largest UX Barcamp, and regular contributor to the UX Brighton community. In 2020 he started Designers in Business, a newsletter and interview series aimed at helping fellow designers build their business confidence.

About the talk:

Uncovering Product Treasure with Strategy Maps

Product strategy can be an intimidating terrain to navigate.

Vague strategy statements can leave us directionless. Blindly following competitors can lead us up mountains we’ll never conquer. Poorly defined success metrics make it tricky to know if we’ve successfully reached our destination.

Let’s better equip our teams to set off on their product strategy journey. In this talk we’ll explore…

  • Tools to make strategic decision-making more practical, creating maps that highlight opportunities for strategic product investment
  • Simple ways to define metrics that can support the business case for investment in mapped product ideas


Aleksandra Melnikova

Experience Design Director (Independent)

Aleks is an Experience Design Director on a mission to make a positive difference to the world.

Over the past 15 years she has led design teams across London-based UX/product design agencies such as ORM, Foolproof, BIO, Radley Yeldar, Publicis Poke and Inviqa, delivering successful products and services for a variety of clients in travel, finance, real estate, and healthcare, as well as internal audiences.

She’s an advocate for inclusion and diversity in the most active way: by coming up with (and building) tools and services that open up participation to people from all walks of life and all backgrounds.

Tools she has designed and launched helped people and teams find books for kids with diverse representation, understand how to work with dyslexia, generate inclusive design scenarios, find inclusive imagery and content and make research activities inclusive.

About the talk:

Leadership as an ever-evolving service

In this talk, Aleks will tell a story of creating the futures of people, together with people. It will heavily feature one brilliant team, and a multitude of tangible team evolution examples centred around four aspects of leadership she believes in: listening, co-creation, pro-active inclusion and sustainability. Spoiler: it might end with a holacratic team model, where the leader renders themselves redundant, and therefore free to design the next thing.


About your hosts:

Product Unleashed is brought to you by your hosts John Griffin and Dominic Port.

The duo has worked on the design of products of all shapes and sizes, and brings their energy and enthusiasm to this unique meetup, packed with great guests and knowledge – for anyone interested in leveling up their game in the world of products.

Sign up here

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