SEMantics — Community Meetup for Digital Marketers

Come hang out with fellow digital marketers at SEMantics, a laid-back community meet-up to share tips, tricks, and network!

Location

Tempest (159 Kings Road, Brighton BN1 1NB)

Agenda

18:30 – 19:00 → Meta’s AI wants to take over your ads…Should you let it?

Sophie Hartley is a Paid Social Specialist at Vixen Digital with 10+ years’ experience in paid social and the broader digital marketing world. Having worked exclusively agency-side, she’s helped a diverse range of brands build smart, results-driven campaigns. With a proactive and realistic approach, Sophie cuts through the noise to make Meta Ads work harder.

19:00 – 19:30 → The Importance of Brand in the Age of AI Overviews

Yordan Dimitrov, an SEO Manager at Reflect Digital, champions a human-centric, data-driven approach to developing strategies that boost visibility and ROI. With over six years of experience in SEO and Account Management, he has worked across diverse industries, including leisure, e-commerce, and automotive, helping brands grow through a combination of technical expertise and creative insight. A passionate advocate for SEO best practices, Yordan actively shares his knowledge on content strategy, technical SEO, and search trends. He has participated in industry forums and conferences, such as SEO Office Hours, Majestic’s SEO in 2025: Additional Insights, and SERP Conf., contributing to discussions on the future of search and actionable SEO strategies.