25 Jun

Strategic Business Growth Workshop: Mindset, Customer Psychology, and Storytelling for Entrepreneurs

Strategic Business Growth Workshop: Mindset, Customer Psychology, and Storytelling for Entrepreneurs


Tuesday 25th June    
9:30am - 11:00am


Barclays Eagle Labs Brighton
1 Preston Rd, Brighton and Hove, Sussex, BN1 4QU

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Description: Join our immersive workshop to boost your entrepreneurial skills and grow your business. This event is perfect for founders and team members representing them, who operate in a crowded market. We will dive into strategic thinking, customer psychology, and business storytelling. Learn to attract your ideal clients and be seen, heard, and understood without the frustration and anxiety of not standing out.

Workshop Highlights:

  • Part 1: Think Like an Strategic Entrepreneur: Develop an entrepreneurial mindset to turn ideas into actions with clear goals, focused priorities, and high productivity.
  • Part 2: Understand your customers better than they understand themselves: Learn what your customers want and need, and focus on meeting these priorities.
  • Part 3: Storytelling for Business Success: Become a great storyteller to share your business message and effectively communicate your brand.

This interactive session will provide practical tools and insights to help you compete on results rather than price. Don’t miss this opportunity to transform your business approach and drive growth.


  • Alessandro Calzolari: Marketing and Consumer Psychology Expert
  • David Smith: Expert in Marketing Intelligence and Customer Insight


  • 9:00 – 9:30 AM: Check-in and Networking
  • 9:30 – 9:45 AM: Introduction and Workshop Goals
  • 9:45 – 10:05 AM: Part 1 – The Mindset of Strategic Entrepreneurship
  • 10:05 – 10:25 AM: Part 2 – Unlocking Customer Psychology
  • 10:25 – 10:45 AM: Part 3 – Storytelling for Brand Success
  • 10:45 – 11:00 AM: Questions, Feedback, and Closing Remarks

Ticket Information: This introductory workshop is free of charge for Silicon Brighton and Eagle Labs members, with limited spots available for non-members. Attendance is limited to a maximum of 25 participants. Secure your spot now!

Contact Information: For more details, please contact us at connect@ACMarketingComm.com

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