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UID:511@siliconbrighton.com
DTSTART;TZID=Europe/London:20230914T120000
DTEND;TZID=Europe/London:20230914T130000
DTSTAMP:20230831T151702Z
URL:https://siliconbrighton.com/events/the-5-elements-of-ethical-digital-m
 arketing-how-to-align-your-values-with-your-work/
SUMMARY:The 5 elements of ethical digital marketing - how to align your val
 ues with your work
DESCRIPTION:What are ethics in digital marketing? Why do we need them? Are 
 they a help or a hindrance in getting the results you expect? Join this we
 binar to discover how to get better results by aligning your values with y
 our audience's. The bonus? You’ll be more satisfied with your work becau
 se it will reflect more of what you care about.\n\nLet’s be clear. Digit
 al marketing is seen by many as a dark art – the shadowy interplay of da
 ta\, influence\, and money. It doesn’t need to be that way.\n\nWhat you
 ’ll learn:\n\n 	The story so far: What ethics is. How ethics differs fro
 m legal compliance - and why that matters. Why ethical digital marketing i
 s important for brands and agencies.\n 	The 5 elements of ethical digital 
 marketing: Aligned values\, business\, strategy and structure. Digital and
  data ethics. Content accessibility and clarity. Trustworthy actions. Givi
 ng back.\n 	How to get a better understanding of your own values and purpo
 se:\nThe guiding light of Ikigai\n 	How you can help build a more ethical 
 digital marketing career: The EDM community. Key skills. Expanding your in
 fluence.\n
ATTACH;FMTTYPE=image/jpeg:https://siliconbrighton.com/wp-content/uploads/2
 023/08/Ethical-Digital-Marketing-1.jpeg
CATEGORIES:Community Event
LOCATION:https://www.linkedin.com/events/the5elementsofethicaldigitalmar709
 9766750254096384/theater/
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