How to attract and convert your ideal client

How well do you know your dream client?

If you’re running your own business, you probably have at least a vague idea of your dream client. Many business owners go too broad with their marketing and struggle to attract and retain the right clients, leading them into the famine or feast cycle that freelancing can often bring.

Marketing to an unknown audience is a little like standing in the high street with a megaphone shouting about your business. It’s just noise with no real direction and who wants that in their lives? The more specific you are, the better connections you’ll form and the more profitable your business will be.

Being able to clearly define your ideal clients means you can:

• Find them more easily online
• Ccommunicate the unique value you offer
• Talk in terms of their problems and your solutions rather than products and services
• Motivate them to WANT to work with you over other solutions

Creating personas goes deeper than simple demographics such as age, gender, and income bracket. If you really want to form meaningful connections, you need to know your clients intimately; what makes them tick, their dreams and ambitions, their challenges, pain points and pleasure points.

This workshop will walk you through the process of describing your ideal client in detail. By the end, you’ll be able to talk about your ideal client as if they were a real person and understand their pain points, motivators and attributes.

This means you’ll also be able to communicate exactly why they should work with you!