Impact mapping: the Service Designer’s secret weapon

‘Impact’ has become a ubiquitous term that is hard to define and hard to measure. Join cxpartners in this workshop where we’ll be working through the steps of developing an impact map, as both a process and a tool for setting clear intent around the impact we want to achieve in our projects, and mapping the journey for getting there.

Impact maps are extremely effective for gathering consensus on our longer term objectives, and challenging our assumptions around how we think positive change happens as a result of the services we deliver.

In the session itself, participants will be developing their own personal impact maps, and will leave equipped with the tools to apply the same process in their work contexts.

Drinks and snacks provided. ☕🍕

Workshop Leaders

Nicola Pritchard, Principal Service Designer at cxpartners

Nicola is a Principal Service Designer with 12 years of experience in a range of roles. She brings experience in systems thinking and qualitative research practices that centre on achieving positive social and environmental impact. She has led research projects for a range of non-profit and public sector organisations including the NHS, UK Export Finance, Bucks Council, Women’s Aid, Nationwide Foundation, the British Red Cross, Lambeth Early Action Partnership (LEAP), STEM Learning, MS Society Canada and the National Lottery Community Fund. Nicola is passionate about making things that work for people, that are sustainable, and doing the critical groundwork through meaningful and proportionate research.

Hannah Whiteley, Principal UX Consultant at cxpartners

Hannah has over 15 years of experience in user experience and service design, working for companies like lastminute.com, Premier Inn and Royal Mail, as well as Google, SSE, NHS, NatWest and Hertz as a consultant. She helps clients deeply understand users and their needs, in order to deliver amazing products and services.
For the last 2 years Hannah has been specialising in employee experience, looking at the services employers provide to their employees that enable them to be productive and happy in their workplace. Although she has a wide range of experience across sectors, she is always striving to learn more. Every company has its own unique challenges, and as user needs and the tech around us evolve, she ensures that solutions are driven by real insights.