Google Consent Mode V2 explained | Marketing Matters

Only 30% of Marketeers feel ready for the shift from 3rd party to 1st party data. Find out more about how to turn this into a super power.

‘have we installed it correctly?’ ‘Am I seeing the impact on my data that other brands are seeing?’ ‘how can I make this work to my advantage?’ ‘how can I explain this to my seniors and stakeholders?’

Come along to meet a panel of data experts & brand marketing managers to discuss the challenges and opportunities that Google Consent Mode V2 presents us. Our hosts, marketing agency Trapeze Media, will be encouraging an open forum so you can bring any specific questions you have and get some answers.

We recommend you BYOWD (bring your own web developer) if you can as a lot of questions marketers have are now best communicated with your web developers. We’re aiming for a future where marketers and web developers live together in harmony, and it is achievable.

### Our panel consists of experts from across data, brand and agency looking at:

• How to transition from reliance on 3rd party to 1st party data
• Google’s AI modelline, how it works and what it means
• How to communicate to stakeholders, line managers and team members

### And a massive thank you to Silicon Brighton for their support always in putting on these events.

“Our mission is to put Brighton on the map as a technology hub, spotlighting the region for talent and investment.
We make meaningful introductions and engineer opportunities for collaboration across organisations. Everything we do helps make Brighton & Hove a great place to bring tech to life.

### So join us for coffee and pastries and figure out how to turn this global shift into a super power for your business.