Analytics with a Beating Heart – How to Turn Website Data into Emotion-Driven Content That Builds Brand Trust and Customer Engagement

About the Event

You’ve got the data. But does it move anyone?

Most businesses track clicks, bounce rates, and traffic… and stop there.
But raw data alone doesn’t build loyalty. Numbers don’t inspire action.
Emotion does.

This 30-minute session is designed to help you to understand how to bridge the gap between cold data and warm, human connection.

Join Consumer Psychology Consultant Alessandro Calzolari and Data Strategy Expert Jeremy Horne for a fast-paced, high-value introduction to turning insights into action and information into trust.

If your website is full of analytics but low on connection, this session is for you.

Why They’re Running This Session

Far too many businesses treat data as an end point, something to collect, report on, and forget.
But in reality, data is just the beginning.

When you interpret what people are doing without understanding why they’re doing it, you miss the emotional context that drives real decisions.

This session will help you move from information to inspiration, using your data not just to measure, but to meaningfully engage.

What You’ll Learn in 30 Minutes

– Why to turn website activity into clear customer insight
– How to shape content that speaks to both logic and emotion
– The three Ws behind emotionally resonant marketing content
– How to avoid generic messaging by linking data to identity and intention
– A practical intro to Emotive Content Optimisation (ECO), a method for crafting content that feels as good as it performs

And yes, there’ll be time to ask questions and explore how this applies to your business.

Who It’s For

This is for you if:

• You’re sitting on data but unsure how to use it meaningfully
• Your marketing feels technically correct… but emotionally flat
• You want to deepen client connection without guesswork
• You believe that emotion isn’t the opposite of data. It’s what makes it valuable