Brighton Data Forum – Clickstream data and team leadership

Speakers:

1. Mike Calleja, Data Lead (International) at Semrush,
   “Clickstream Data, and Why Customer Journey Mapping is Critical“
2. Nikki Miles, Head of Data and Analytics at MPB, “Untethered: What technical transformation doesn’t solve“

We’ll start with a talk on clickstream analytics. In this talk, we will cover the concept of clickstream data, and how it’s typically used to solve the increasingly important challenge of customer journey mapping. We will cover how Semrush approaches clickstream data (both from a technology and product standpoint) to help illustrate how this valuable source of data can be used within your own business projects.

We will also have returning speaker Nikki from mpb.com. Drawing on MPB’s data journey, Nikki will share how strong foundations, scalable data products and a culture of insight can help organisations move from ambition to action. She will also reflect on the parallels between organisational change and personal challenge, using her first marathon as a lens for the discipline, discomfort and resilience required to keep moving forward.

Location is Platf9rm offices, 5th floor, Tower Point, North Road. Please plan to arrive on time, use the buzzer to call the Platf9rm reception (reception closes at 18:00).
As with most of our events, this event will be live-streamed on youtube. Remote viewers can join here.