Brighton Data Forum: GA4: Machine Learning Made Easy?

Welcome to the brighton data forum!

We are pleased to host this hybrid event, both on zoom, and in-person, at our familiar home in the Brandwatch offices on Church street, North Laine.

In-person attendees: please arrive at 18:30 for snacks and socializing before the talk.
Remote attendees: we will start broadcasting the meeting at 19:00 at this zoom link.

Our speaker this time is a local analytics expert, trainer, blogger, podcaster and overall enthusiast at Measurelab, Daniel Perry-Reed!

Daniel will talk about exciting, recent changes coming to Google Analytics in a presentation titled “GA4: Machine Learning made easy?”

Summary:
With the pivot to Google Analytics 4, many are realising that it’s not a simple switch over from Universal Analytics. However, GA4 also has a suite of new tools and features, specifically Machine Learning models, that are avaliable to everyone for free. But is this a good thing or bad thing…