Brighton Data Forum: GA4: Machine Learning Made Easy?


Wednesday 25th May    
5:00pm - 7:00pm


Hybrid Event
Sovereign House, Church St, Brighton BN1 1UJ, UK, Brighton, United Kingdom, BN1 1UJ, Brighton and Hove

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Welcome to the brighton data forum!

We are pleased to host this hybrid event, both on zoom, and in-person, at our familiar home in the Brandwatch offices on Church street, North Laine.

In-person attendees: please arrive at 18:30 for snacks and socializing before the talk.
Remote attendees: we will start broadcasting the meeting at 19:00 at this zoom link.

Our speaker this time is a local analytics expert, trainer, blogger, podcaster and overall enthusiast at MeasurelabDaniel Perry-Reed!

Daniel will talk about exciting, recent changes coming to Google Analytics in a presentation titled “GA4: Machine Learning made easy?”

With the pivot to Google Analytics 4, many are realising that it’s not a simple switch over from Universal Analytics. However, GA4 also has a suite of new tools and features, specifically Machine Learning models, that are avaliable to everyone for free. But is this a good thing or bad thing…

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