Brighton Data Forum: GA4: Machine Learning Made Easy?

When

Wednesday 25th May    
5:00pm - 7:00pm

Where

Hybrid Event
Sovereign House, Church St, Brighton BN1 1UJ, UK, Brighton, United Kingdom, BN1 1UJ, Brighton and Hove

Event Type

Map Unavailable

Welcome to the brighton data forum!

We are pleased to host this hybrid event, both on zoom, and in-person, at our familiar home in the Brandwatch offices on Church street, North Laine.

In-person attendees: please arrive at 18:30 for snacks and socializing before the talk.
Remote attendees: we will start broadcasting the meeting at 19:00 at this zoom link.

Our speaker this time is a local analytics expert, trainer, blogger, podcaster and overall enthusiast at MeasurelabDaniel Perry-Reed!

Daniel will talk about exciting, recent changes coming to Google Analytics in a presentation titled “GA4: Machine Learning made easy?”

Summary:
With the pivot to Google Analytics 4, many are realising that it’s not a simple switch over from Universal Analytics. However, GA4 also has a suite of new tools and features, specifically Machine Learning models, that are avaliable to everyone for free. But is this a good thing or bad thing…

  • Starting Time
  • Date
  • Category
  • Phone
  • Email
  • Location