Grow Your Sales: The Ultimate Sales Playbook

📝 Description:

This is the sixth workshop of our Sales Accelerator. It helps you bring together all the tools, insights, and strategies from the previous workshops to build your own complete sales playbook. You will create a clear, repeatable, and scalable sales framework that supports consistent sales performance. It strengthens your ability to plan, structure, and lead your sales activity with confidence and purpose.

Sales Accelerator programme is a 12‑week journey consisting of 6 expert‑led workshops. You may attend the full programme or join individual workshops depending on your needs. The programme supports founders to improve their sales capability by providing structured learning, practical tools, and real examples.

📚 What to expect:

•An introduction to the DEAL Framework and how it supports a strong sales strategy.•A practical session on building a sales playbook tailored to your business model.•Exercises that help you bring together your customer insights, funnel, metrics, and pitch into one clear structure.•Real founder stories showing how a strong playbook improved their sales consistency and growth.•A Growth Lab focused on strengthening your mindset for long‑term sales resilience.

👥 Why attend:

•Learn how to build a complete, structured sales playbook that supports repeatable success.•Understand how to combine your tools, insights, and learnings into a practical framework.•Strengthen your ability to lead your sales activity with clarity and confidence.•Improve your resilience and readiness for future sales challenges.•Leave with a practical, actionable playbook that supports long‑term growth.

🗣️ Our guest speaker: Lawrence Wilson

http://linkedin.com/in/lawrence-wilson-hedinghamadvltd

www.hedinghamstc.co.uk

With 23 years of sales experience as a business owner and sales manager for global firms, Lawrence helps business owners, professional sellers and those new to sales achieve meaningful growth and realise their ambitions. His background spans key account management, enterprise sales, new business development and consultative selling, giving him a deep understanding of what drives commercial performance.

Since launching his training and consulting practice in 2017, he has supported dozens of small and micro businesses across multiple sectors to build strategic, sales and marketing plans with a strong focus on practical execution.

Lawrence specialises in helping business owners and sales people break out of common sales traps — selling on price instead of value, relying on discounting to win deals, lacking consistent leads, low order values and chasing prospects who never buy. He brings two decades of hands‑on experience and proven offline and online sales and marketing knowledge, delivered in a straightforward, down-to-earth style, without jargon to help individuals and teams supercharge their growth.