Marketing Talk: Tackling Fake Traffic from Artificial Engagement

In today’s environment it is crucial for companies to be aware of the data risks associated with their go-to-market strategy.

Recent research shows that potentially up to one-third of a site’s visitors are fraudulent, non-human bots, or fake users.

These invalid clicks originate from both malicious and non-malicious sources, but end up polluting your sales and marketing funnels with bad, or worse, stolen data. So how do you detect and deter artificial engagement?

Stewart Boutcher is lead for the Artificial Enagement Hub at the Data & Marketing Association (DMA) and at November's Marketing Talk he'll be explaining how to identify bots and prevent them from being on your website.

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