New technology and trends present opportunities for marketers in the first years of their careers. But also risks. You could be the expert on the latest thing, or catch the blame for sinking resources into something that turned out to be a brief fad. Today the loudest noise in our industry is around the concepts of web3 and the metaverse.
But what are these things and what are their actual uses for brands?
Antony Mayfield made a name for himself with the rise of web 2.0 in the mid-noughties, writing a book about it that was translated into several languages and founded one of the industry’s first social media practices at iCrossing in 2006.
What lessons did he learn that might be useful for ambitious marketers in the 2020s?
Join us for a free, virtual event and what is sure to be a fascinating discussion. See you there!